Assuming that I have written a good book, the odds of the book being picked up by a publisher are small. This is no reflection on me or my writing. The publishing industry simply gets more good manuscripts than it can publish.
But before I can get that far, I would need an agent. Agents have the same problem. Agents have more potential work than they can handle.
Given this, I have decided to self-publish, which is really very easy. There's enough bibliophile talent in this house to put out a good looking book. Most self-published books sell about 50 copies, so I have a firm idea what success means as well. I don't expect much profit. The printer + shipping charges don't leave much room. I'd have to print a bunch, then sell them, before I make any decent money. That won't happen unless I do a mass printing for friends.
The downside is that self-publishing is the mark-of-Cain to the publishing industry. I immediately become unclean. Well, let it be, baby, let it be. I am unclean. I will wear the bell and announce myself. If I'm going to walk around like a pariah, I'm going all the way.
The second major decision about the novel is that I am publishing with the Creative Commons license. That's right. I'm open-sourcing the book. Grab the PDF and share it with everyone. If they really want a paper copy, they can buy one. If not, I hope that they have a good read. That may sound radical, but honestly, it's not. All it really does is give license for people to do what they are already doing. It also also amounts to my advertising strategy. My understanding is that most people won't buy the book, but there's always a percentage that want a physical copy. I know bookish types. They love their paper.
Eventually I want to put this book onto the Kindle as well. That marketplace has a chance to get me slightly wider exposure. With an app store filled with lousy downloads, that won't be easy. I'll have to grab peoples attention, like what I have succeeded in doing with my novel's blurb.